The study of how humans interact with the world deals with intricate pieces. People go through a complex journey: first they become aware, then they start engaging, then they decide, then they act, then they stick around or not, and then they become advocates for the things they use. Along the way, they will interact with multiple things: people, software, environments, communications, and other tools. There could be lots of points where people abandon the path and stop.
A “System” is a combination of multiple touch points that humans interact with. Systems design deals with honing the entire end-to-end experience, from awareness to advocacy, and everything in between, for all touch points. All kinds of industries will rely on end-to-end experience, and this class will cover general work that applies to lots of different kinds of professional environments. In this class, you learn how to map end-to-end experiences into components: touchpoints, tasks, motivations, decisions, pain points, and tools used. The map serves as the basis for forming strategy and innovating around how to make change within systems in the world.
This 5 week immersive class teaches you everything you need to know about how to study, analyze, design, and change systems that businesses maintain.
UX designers, UX researchers, and product managers in the future will be doing a whole lot more than just the things they’ve been trained in. We’re already seeing examples of jobs requiring strategy, business, and operations work. Software, hospitals, restaurants, golf courses, and so much more require end-to-end experience design. By studying awareness, engagement, decision-making, action, retention, and advocacy as a single continuous system rather than isolated events, students develop a holistic understanding of how experiences succeed or fail. It equips students with the ability to think in systems, not just artifacts, and to design with both intent and insight. Designing end-to-end experiences and systems that interact with each other is a crucial skill to master to be able to professionally develop in the world.